Caesarstone: Stain Proof
Type: Home Improvement
This countertop display was created to enhance Caesarstone's brand image, obtain favorable placement in custom kitchen and bath showrooms, and communicate one of the key selling features for quartz-based manufactured stone countertops - stain resistance. The creative replication of a spilled glass of red wine in a real sample of the product immediately achieves the goal. This feature also effectively draws attention to the display.
Type: Home Improvement
This countertop display was created to enhance Caesarstone's brand image, obtain favorable placement in custom kitchen and bath showrooms, and communicate one of the key selling features for quartz-based manufactured stone countertops - stain resistance. The creative replication of a spilled glass of red wine in a real sample of the product immediately achieves the goal. This feature also effectively draws attention to the display.