Micro-Site Development

The goal in creating a unique-to-product web presence is two-fold. One, inform your customers. Two, drive them to your retail venue to see more—and ultimately, purchase.

Blending in-store display with what is on the web is a very difficult issue for the marketing professional. Too much information at the point of sale and you will lose the customer. Not enough and they walk away un-informed. The same is true on-line. Adding too much into your site will make it difficult for the customer to find exactly what they are looking for.

Kosakura believes that Micro-site development is a good middle ground to help marry the retail impression with a strong on-line message. We can build a micro-site along with a retail display program and integrate the brand messaging to ensure strong client education and a splash that will be unique to the market.

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